Disaster Artist - Chapter 939 Design ingenuity

Popular recommendation:

The calm and deep navy blue page is clean and tidy, with almost no extra fancy design. The simplicity and coolness revealed by the details bring a comfortable visual effect.

The page has a row of classification options at the top, movies, episodes, dramas, documentaries, etc.; and below it is a neat arrangement of rectangular icons-

It is like a deep blue lake.

At a glance, you can notice that each rectangular icon has been carefully designed, and these icons are all movie/episode posters, but the design of the posters is very particular.

The color tone is not limited. The strong red and green gushing out, but the focus is on clean and tidy. All posters are designed in a refined and elegant style, so that the visual impact of countless colors is still not chaotic, but can be Deeply feel the graceful collision of colors.

A page is an oil painting.

Pure artwork.

It is true that everyone knows that "content is king", and those creative content are the key to retaining core subscribers, otherwise the shell design will be an empty shell after all; but no one can deny that the visual effects of a web page/app and user experience are also important metrics.

Imagine that an application keeps crashing, or keeps reporting errors; imagine a page with messy layout, unclear classification, and you can't find the function you want after searching for a long time...

The terrible experience can also make users stay away. Even if the content is good, I am afraid that a large number of impatient users will be lost.

And now, I don't know what the content of the Echo will be, but the visuals have won, and won by a lot.

For a long time, the aesthetic style of director Lu Qian's works has been highly praised. Even the "raid 2", which bursts with blood, is suffocatingly beautiful in composition and color.

Echo, following Lu Qian's personal aesthetic style, was once again stunning.

In addition, the layout of the page is also very interesting -

It's not about the architecture. In terms of architecture, it's actually very simple. Except for the top category icon, the following is the standard page architecture.

On the application, there are two rectangular icons per row, and then they are arranged in pairs; on the web, there are four icons per row.

Simple, clean, and clear at a glance, but nothing special, the focus is on the choice of content.

The first line, the weekly recommendation.

The second line, the latest original.

The third line, popular works.

The fourth line, a good film has an appointment.

The fifth line, coming soon.

What's special about it?

In general, web pages/apps should have the "popularity list" in the most prominent position, just like a social network's trending list.

The reason is very simple, this is the era of traffic, people will be curious about the works of "box office champion", "first click rate" and "highest like rate". Just placing it in a conspicuous place will naturally increase the click-through rate of one vote.

On the right side of the main page, it clearly lists the episodes/movies with the highest on-demand rate in the past 24 hours, etc.

Echo, however, did not.

The "Popularity List" is not only not in the most conspicuous position, but also in the third row, and the homepage only displays the top four of the popular list. If you want to know the works with the highest 24-hour on-demand rate , you must click to enter the sub-page to see the full list.

Of course, there are also detailed classification lists to ensure that users can find different lists according to their needs.

Instead, the Echo puts "Recommendations of the Day" on the top row, and even "Latest Originals" in second place.

Think about it, Echo does not recommend the popularity list or the latest original works, but chooses "daily recommendation" as the main headline of the homepage.

In a commodity society, it is really unimaginable.

However, after carefully reading the detailed introduction of "Weekly Recommendation", you can understand Lu Qian's original intention——

"The latest originals are important, very important, because it represents a steady stream of new works from the platform, but they don't mean great.

The popularity list is more important, incredibly important, because it represents the user's favorite works in the past 24 hours, but the point is, they have won a lot of likes, right?

Weekly recommendations, discussed weekly by Echo's professional editorial team, weekly selections, and selected works that are most suitable and worth watching in the past week:

Maybe it's the latest original, maybe it's the top of the popular list, but at the same time, it may be a classic masterpiece 30 years ago, maybe it's an excellent work that was launched three months ago but did not attract any attention, or it may be ignored due to lack of topicality Independent masterpiece.

The main purpose of the editorial team is to select works worthy of viewing based on professional opinions, which is also a unique feature of Echo. "

The answer is revealed.

Just like the original intention of the entire platform of Echo, "Daily Recommendation" will inherit Lu Qian's concept, really focus on the work itself, and let people slowly discover the charm of the movie/series.

In the short term, this is a "loss of interest" move, which is equivalent to a very rebellious decision by social networking platforms to give up the hot search list.

However, in the long run, this is the core and most special feature of the Echo, and it will be the key to attracting the core loyal users of the Echo.

Whether it is the "movie sense" evaluation ~www.novelbuddy.com~ or the "weekly recommendation" editorial team, Lu Qian's traces as an art creator can be seen in every aspect.

In the first issue of "Daily Recommendation", Echo did not choose the two works that were launched on the first day, but focused on the resource library of the new streaming media platform:

An old movie, "Chivalry", this is a movie from fifty-six years ago. It was an era when there was no Weiya, no stand-ins, and even martial arts instructors were just emerging. What a martial arts action movie originally looked like; and, without a doubt, a classic.

An old drama, "Golden Girl", a drama from 30 years ago, focuses on four ladies over 60 years old, and tells about their slapstick daily life, about love, family and friendship, once in a long time. It has not been valued for a period of time, but like aging, the older it gets, the more fragrant it becomes, and its charm slowly blooms.

On the side, you can also see the small ideas of the Echo editing team-

Just because they're not ready to cater to traffic doesn't mean they can't see it.

The former, in keeping with the retro action movie craze of The Raid 2.

The latter, revisiting the now-fading sitcom, and prepping for the launch of "Schmidt's Bay".

a page.

a design.

Just from the first impression, it can already be seen that Blue Whale Pictures attaches great importance to the echo, and it is definitely not an impulse or a nonsense.

They came prepared.

However, Li Lang was still young after all, and his mind turned fast, and immediately noticed a key point, a crucial key point:

"The copyright of the two works recommended every week is not in the hands of Blue Whale Pictures, right? But how did they recommend it? Is the copyright online in Echo?"